Buyers can’t test it. Can’t swipe it on their hand. Can’t feel it.
Your copy has to close that gap.
Most brands get this wrong. They explain what the product is, not how it feels in use.
Buyers want to know:
- Is it thick or lightweight?
- Does it absorb fast or leave a layer?
- Will it feel greasy, sticky, soft?
If you skip this, you leave them guessing. That’s when they bounce.
Fix it like this:
- Use words tied to physical feel
Marketing words don’t sell. Sensory ones do.
Instead of:
“A luxurious, nourishing formula”
Write:
“Feels silky, absorbs fast, no tacky finish”
- Anchor it to use
Give one quick line that shows what it’s like on skin.
Try:
“One pump glides over damp skin, sinks in within seconds”
“Soft finish, no slip—makeup goes on clean”
- Add a real review about feel
Pull one quote that answers texture or finish. Add it under the product details or near the button.
“So smooth and light. Doesn’t peelunder SPF.”
When buyers can’t touch the product, your copy needs to answer every feel-based question fast.
Fix it now—don’t let them leave guessing.
