beauty copy – Sasha Manning

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April 22, 2025

Why Your Sustainable Beauty Brand Isn’t Converting (And How to Fix It with Social Proof)

Your brand is clean. Your mission is ethical. Your packaging is recyclable. But your sales? Still stuck. Here’s why. Your copy isn’t showing proof. Buyers want…

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Beauty beauty copy Beauty Products

April 17, 2025

5 Copy Fixes That Could Instantly Improve Your Product Pages

Simple changes that help beauty brands turn browsers into buyers Most beauty product pages look polished. The design is clean. The packaging is on-brand. The photography…

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beauty copy

April 6, 2025

What Rihanna, Beyoncé, and Tracee Ellis Ross Can Teach You About Copywriting for Beauty Brands

Everyone talks about product quality. But in the beauty space, the brands winning lasting loyalty (and billion-dollar valuations) are powered by something deeper: Voice. Tone. Story.…

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beauty copy Conversion make that sale

April 6, 2025

How to Position Your Product as a Daily Essential

If your product doesn’t feel essential, it’s easy to skip—and skipped products don’t sell. Beauty buyers want results they can count on. If your copy doesn’t…

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beauty copy Beauty Products

April 5, 2025

You Know Your Product Inside Out. That’s Why Your Copy Isn’t Working

You built the formula. Picked every ingredient. Approved every detail. But that level of control makes it hard to write copy that sells. You explain how…

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