Most product pages leave out the one line that makes buyers act.
The one that answers: When will this start working?
It’s not about what’s inside the bottle. It’s not about the routine.
It’s about how fast they’ll see a result.
This one line builds urgency. It makes the product feel real. And it removes hesitation.
Why it works:
Shoppers don’t want to guess. If your product solves a problem, they need a timeline.
Give them one outcome tied to a specific time.
Skip vague language. Be direct.
Try this:
“Clears breakouts in 72 hours without drying skin”
“Reduces puffiness in 10 minutes”
“Smoother texture in 5 days”
Keep it short. Place it close to the button.
No extra phrasing. No marketing filler.
Don’t say:
“Results may vary”
“Backed by science”
“Formulated with active botanicals”
None of these push the buyer to act.
Add the line. Watch conversion. Make changes based on what moves.
Fix it now. Don’t keep sending traffic to a page that leaves buyers unsure.
