You don’t need a full rebrand to start converting better.
Small copy changes can increase orders today.
Run these five tests. Each one removes friction, builds trust, and drives faster decisions.
- Rewrite Your First Line on Product Pages
Most brands lead with:
“A nourishing, hydrating serum with antioxidant-rich botanicals.”
Replace it with:
“Brightens dull skin in 7 days without irritation.”
Stop describing the product. Start with the outcome.
Test it: Open with one clear result tied to time, relief, or ease.
- Cut 30% of Your Homepage Copy
Too many sites overload buyers with brand backstory or vague claims.
Most visitors won’t read past the first few lines.
Keep what matters. Cut the rest. Use bold headlines, short blocks, and clear actions.
Test it: Remove half your homepage text. Track bounce rate after 7 days.
- Turn Ingredient Lists into Benefit Bullets
A list of ingredients means nothing unless buyers know why they’re there.
Instead of:
“Squalane, Bakuchiol, Vitamin C”
Use:
“Fades dark spots (Vitamin C)
Calms redness (Bakuchiol)
Locks in moisture (Squalane)”
Test it: Add 3 tight bullets under your ingredient list. Keep each one focused on what it does.
- Add Social Proof to the Buy Box
Don’t hide reviews at the bottom of the page. Bring one into the cart zone.
Drop in a one-line quote near the button. Make it match a real concern.
Test it: Add a short review right next to the CTA. Focus on one clear result.
- Make the Return Policy Clear and Visible
Shoppers want confidence before they click buy.
A return policy reduces hesitation.
Put it close to the CTA, not in the footer.
Test it: Add a single sentence about returns on every product page, right by the purchase button.
These are fast edits. No dev work needed. Each one targets a buyer behavior that’s slowing you down.
Run the tests. Watch what moves. Adjust fast.
