You built the formula. Picked every ingredient. Approved every detail.
But that level of control makes it hard to write copy that sells.
You explain how it works. You talk about what’s inside. You describe the process.
Your customer isn’t interested in that.
They’re skimming for answers:
- “Will this fix my skin issue?”
- “Why should I trust this?”
- “Is this worth the price?”
Founders build the product. Copywriters shape the message that sells it.
When those roles blur, it’s easy to miss what the buyer actually needs to hear.
Tighten the message now—before more traffic slips through.
